Launched within the frame of Pro Helvetia’s Bridges to the Future call, eight emerging design studios were selected and benefitted from a tailormade support to adapt to the current online presence necessity. Design Switzerland Matchbox: Industry Connect was developed in partnership with Medelhan – the Salone del Mobile spinoff and leading business design network, working among others with Kartell, Devon&Devon or Cappellini. The objectives of this new measure is to offer alternatives so that young studios can develop their international network and refine their pitching skills. The format of this initiative is unique for its anchoring in the market and its close connection to its key players.

The selected studios were individually supported for:

• Targeted coaching by two international experts
• The creation of individual professional video pitches
• Presence on Medelhan,  where they will be individually introduced to several potential business partners.

 

The online launch will take place on 24 June, on Medelhan, with the presence of Giulio Cappellini, art director of the Italian design firm Cappellini, who has agreed to be the Godfather of this selection of young designers. To attend the online launch event, registration is essential here.