Design Switzerland is initiated by Pro Helvetia, the Swiss Arts Council.

Criterion Zurich

Support of selected designers

28 to 31 March 2019 | Switzerland

28 March 2019 till 31 March 2019

Design Switzerland

MCH Messe Schweiz (Zürich) AG
Wallisellenstrasse 49
8050 Zürich

Visit Website »

Criterion is Europe’s leading festival for exchanging perspectives and knowledge, an interdisciplinary think tank of colleges, research laboratories and business leaders.

«For a future with a future» – by this motto, Criterion unites producers, researchers, businesspeople, creatives and pioneers into a global community that values quality over quantity, innovation over imitation and
creativity over uniformity.

After a first successful edition in 2018, Criterion is back from 28 until 31 March at Messe Zurich with the following exhibitor’s categories: Live & Rest, Play & Create, Cook & Share, Fit & Well, Care & Wear, Drive & Discover.

Pro Helvetia is pleased to support individual booths for a selection of young innovative design studios at Criterion, thanks to a collaboration with the festival’s team. Swiss design studios are invited to apply before 21 January.

Further information

Call for applications


Upcoming maintenance work

The application portal myprohelvetia will be updated from 1.1.-7.1.2024. Due to these changes, open applications must be finalized and submitted via the current online portal ( by the latest 23:59 on 31 December 2023. Until this date, the deadlines and criteria outlined in the current guidelines and calls for applications apply. New applications can be created and submitted in the application portal as of 8 January 2024.