Criterion is Europe’s leading festival for exchanging perspectives and knowledge, an interdisciplinary think tank of colleges, research laboratories and business leaders.

«For a future with a future» – by this motto, Criterion unites producers, researchers, businesspeople, creatives and pioneers into a global community that values quality over quantity, innovation over imitation and
creativity over uniformity.

After a first successful edition in 2018, Criterion is back from 28 until 31 March at Messe Zurich with the following exhibitor’s categories: Live & Rest, Play & Create, Cook & Share, Fit & Well, Care & Wear, Drive & Discover.

Pro Helvetia is pleased to support individual booths for a selection of young innovative design studios at Criterion, thanks to a collaboration with the festival’s team. Swiss design studios are invited to apply before 21 January.