Design Switzerland is initiated by Pro Helvetia, the Swiss Arts Council.
Call for projects

Call for Participation: Fashion Promotion Initiative


21 August 2022

A question?

Please do not hesitate to contact us:

Pro Helvetia
Helen Muggli

Alexis Schwarzenbach

In order to continue to promote Swiss fashion designers in the future, ZSIG and Pro Helvetia have decided to combine their commitment to the development of a contemporary fashion promotion initiative in a joint partnership. The partnership would like to give actors based in Switzerland who have proven competencies and forward-looking concepts in the field of fashion promotion the opportunity to apply for financial support for a multi-year platform project.

The term “fashion promotion initiative” is deliberately broad. It includes a comprehensive spectrum of possible measures and channels, from the classic showroom, matchmaking-events to tailor-made coaching for fashion start-ups.

The proposed projects are expected to have both a national and an international scope. ZSIG will be responsible for the promotion of the potential fashion initiative within Switzerland, in particular in and around Zurich. Pro Helvetia will concentrate its activities for the promotion of the fashion initiative abroad.

For more information on requirements and criteria, please see the Information Sheet Call for Participation Fashion Promotion Initiative

In case of questions, please visit the document Frequently Asked Questions

Please send us your application until August 21 through the online form.

Upcoming maintenance work

The application portal myprohelvetia will be updated from 1.1.-7.1.2024. Due to these changes, open applications must be finalized and submitted via the current online portal ( by the latest 23:59 on 31 December 2023. Until this date, the deadlines and criteria outlined in the current guidelines and calls for applications apply. New applications can be created and submitted in the application portal as of 8 January 2024.