Skills Development Workshops: Design Entrepreneurship

In Collaboration with the Swiss Design Association, Pro Helvetia organises six workshops during Zurich Design Weeks between 6 and 17 September 2023.
The workshops offer an introduction and concrete tools to understand the financial, legal and methodological aspects of a professional design practice.
They will help you to assess the structural and strategic aspects of your business and to make the right decisions.
Please register via the eventbrite link provided for each workshop.
Wednesday, 6 September 2023
16:00 – 17:30 “Public Relations & Communication” (in English) with Romain Casella, owner MAY Concepts, London
In a largely digital business environment, public relations and communication are at the heart of the strategy of design studios. You will learn about the best practices to adopt to ensure the success of your projects. Q&A
Location: Museum für Gestaltung, Ausstellungsstrasse 60, Zurich, Swiss Design Launch
Registrations via eventbrite
Wednesday, 6 September 2023
18:30 – 20:00 “Defining Your Business Proposition” (in English) with Damon Bonser, CEO British Design Fund, London
This session is designed to support you in developing your value proposition and business plan helping you to understand who your customers are, how you will reach them and what competitors you should be aware of. This session will cover a wide range of topics and aims to raise your awareness of the different components you need to consider when starting and growing a start-up: Who are your customers? What makes you different? How to reach your customers? Who are your competitors? Q&A
Location: Museum für Gestaltung, Ausstellungsstrasse 60, Zurich, Swiss Design Launch
Registrations via eventbrite
Thursday, 7 September 2023
17:30 – 19:30 “Zukunft als Kundin” (in German) with Miriam Nietlispach, Cerca Research & Design Lab, Zurich
How do designers contribute to a desirable future? And how can we earn our living with it? We question the role of design today and try to develop a vision for our business-as-usual of tomorrow: How can we contribute to a healthy life and economy on this planet without exploiting ourselves? Q&A
Location: Museum für Gestaltung, Ausstellungsstrasse 60, Zurich, Vermittlungsraum
Registrations via eventbrite
Tuesday, 12 September 2023
14:30 – 16:30: “Design and Insurance ABC” (in German) with Oliver Odermatt, STT Plus AG, Zurich
What kind of insurances do I have to get and what is nice to have? What are the insurance differences between an individual/collective company and a GmbH/AG, since I am considering a change of company? Which insurance solutions can I use to cover my biggest risks as far as possible? Q&A
Location: Museum für Gestaltung, Ausstellungsstrasse 60, Zurich, Swiss Design Launch
Registrations via eventbrite
Thursday, 14 September 2023
17:30 – 19:30: “Which legal form for design? Self-employed, GmbH, AG?” (in German) with Clément Jaton, Founder Legal Stuff, Zurich
Which legal form for your design practice? Relationship to the business model, advantages and disadvantages, social security, taxes, recruitment, support from public institutions, international activities, Q&A
Museum für Gestaltung, Ausstellungsstrasse 60, Zurich, Vermittlungsraum
Registrations via eventbrite