Design Switzerland is initiated by Pro Helvetia, the Swiss Arts Council.

iPhone case + reading glasses = read on

read on (c) Nina Maria Glahé


read on has been selected among the 9 projects to be presented at the Design Switzerland exhibition, organised by Pro Helvetia in cooperation with Design Prize Switzerland, during the VIENNA DESIGN WEEK 2020, from 25 September until 4 October.
In addition to the exhibition, the designers will benefit from a targeted matchmaking programme and network with potential business partners.

In collaboration with:


Read on – always, everywhere

Almost every third person uses reading glasses, many have their iPhone, key ring and glasses in their pocket. The reading glasses get scratched and are regularly lost. This is where our product innovation comes in: read on is a simple, multifunctional iPhone case with flat, integrated reading glasses. The product is reduced, functional, compact and unisex, the design language is based on iPhones and not on ordinary glasses. The result is a new type of eyewear.

read on has been selected on the following programmes and received multiple awards: German Design Award 2021, InnoSuisse bootcamp San Francisco 2020, InnoSuisse startup coaching 2020, Creative Hub winner 2019, Pro Helvetia matching grant 2019.


Upcoming maintenance work

The application portal myprohelvetia will be updated from 1.1.-7.1.2024. Due to these changes, open applications must be finalized and submitted via the current online portal ( by the latest 23:59 on 31 December 2023. Until this date, the deadlines and criteria outlined in the current guidelines and calls for applications apply. New applications can be created and submitted in the application portal as of 8 January 2024.