Static typography is over
«Genoma Grotesk®» at VIENNA DESIGN WEEK
«Genoma Grotesk®» has been selected among the 9 projects to be presented at the Design Switzerland exhibition, organised by Pro Helvetia in cooperation with Design Prize Switzerland, during the VIENNA DESIGN WEEK 2020, from 25 September until 4 October.
In addition to the exhibition, the designers will benefit from a targeted matchmaking programme and network with potential business partners.
In collaboration with:
Imagine a single font file that behaves like multiple fonts. Imagine a single font file gaining an infinite flexibility of weight, width, and other attributes without also gaining file size. Genoma Grotesk® is a revolutionary typographical invention and it is a promising look to the future with regard to the adaptability of a font.
Genoma Grotesk® is a variable font created to adapt to the context where it is placed: The font changes its own thickness basing on the external light with the goal of being always clearly visible and understandable on screens and digital posters located in the urban environment. Its different approach to typography and communication allows to apply to multiple situations involving light, sound and movements, also offering interactive, more visible, attractive and impactful advertising. Moreover, Genoma Grotesk® is able to offer a captivating and interactive communication which gives the users the possibility to create their own variation of the font making direct use of the supports on which Genoma is installed.
The project has been developed by graphic designer Robin Eberwein. Born in 1995, he graduated in 2018 from SUPSI with a visual communication bachelor, then collaborated with Leonardo Angelucci and Studio Feixen before co-founding Studio 11×1 with Federica Tobler, where they deal with editorial and graphic design, type design and typefaces technology. With Genoma Grotesk®, Robin Eberwein has been awarded at the 2019/20 Design Prize Switzerland, category Young Talents and has been selected for the Pro Helvetia/Design Prize Switzerland Swissnex San Francisco Design Accelerator.
