«psD Against The Epidemic» is a special design campaign to raise awareness of the Covid-19 epidemic.
psD has invited 20 designers based locally or abroad to design posters as a response to the current situation. 2 Swiss studios are among the selected candidates: Neo Neo and Oficio. The poster designs are currently showcased online on PSA’s WeChat account. An physical exhibition will be taking place later this summer.
This project is supported by Pro Helvetia Shanghai.
“Covid-19 is spreading very fast. To stop the virus people need to be united and all respect the safety instructions. A clear, simple and direct message can really motivate people to participate and play their roles. Design can help with that!”
Neo Neo is a Swiss-based studio specializing in art direction and graphic design. It was set up in Geneva by Thuy-An Hoang and Xavier Erni in 2010. The studio area of expertise ranges from editorial design, visual identities, typography, posters and all kinds of printed matter to web design, signage systems and scenography. Since 2011 they have been publishing Poster Tribune a poster-dedicated magazine. In 2015, they launched the Print Program – an exhibition and archive platform dedicated to printed matter and graphic design. Since 2015 they are lecturers at HEAD–Genève, Geneva University of Art and Design.
“Unprecedented current coronavirus pandemic forced us to slow down our frenetic rhythm of life. Made us think about us as a humankind and not only as individuals.That give us the unique opportunity to rethink the way we are living, thinking. It makes us realise how small and vulnerable we can be. But most important, I think, it gives us the chance to imagine new possibilities, new paradigms, new ways to interact with nature and with one each other. Possibilities are endless. POSSIBLE IS HERE AND NOW.”
Oficio is the graphic design showcase of Pablo Lavalley. He does art direction, editorial and branding design, stage design and museography, visual communication strategies mainly in the field of arts and culture. His work has been published in many international design reviews and his posters have been selected by main Poster Biennale around the world.