Shenzhen Creative Week – A review
About Pro Helvetia Shanghai
Pro Helvetia Shanghai was founded in 2010 and represents the Swiss Arts Council in mainland China, Hong Kong and Macau. Its aim is to encourage dialogue between Swiss and Chinese cultural practitioners and institutions by supporting projects that enhance the exchange of knowledge and experience in the cultural field.
From 19 to 22 March Pro Helvetia Shanghai presented three promising Swiss design studios at the annually Shenzhen Creative Week in China.
The furniture and interior design fair showcases the latest trends of the design community and has become a platform for international designers to connect and meet with the Chinese design industry players.
The studios schoenstaub, Dimitri Bähler, as well as the design group Egli Studio (Thibault Dussex & Yann Mathys) and Matthieu Girel were selected to present their products at the Design Switzerland booth in Shenzhen. Furthermore, Pro Helvetia supported Christophe Guberan’s presentation at the Design Dome. This year’s topic «Desig Switzerland: Between Creativity, Functionality and Beauty» reflected the duality of the selected works, which connected traditional industrial design with modern usability.
During side events, the design studios had the opportunity to connect with manufacturers, investors and brand managers. They also took part to forums and talks where they discussed sustainability and design: at the «Idea out Forum», Dimitri Bähler, Egli Studio, Nadja Stäubli (schoenstaub) and Christophe Guberan spoke about how design can contribute to a more sustainable lifestyle, and at the «Compassion x Design Event», they discussed the interdependence of design and environment.
