Design Switzerland is initiated by Pro Helvetia, the Swiss Arts Council.

Birdly® invites you to fly over Milan

Birdly (c) Somniacs

Birdly® will be showcased at Design Switzerland exhibition during Milano Fuorisalone 2019.

9-14 April 2019

Design Switzerland exhbition
Teatro Litta (Palazzo Litta)
Within the frame of the Litta Variations / Opus 5
Corso Magenta 24
20121 Milano

In the press

“Birdly® is hands-down the best VR experience yet.”

“Many of us have at some point in our lives dreamt of flying…Birdly® is the closest I’ve ever come to feeling that way…To say Birdly® is convincing is to shortchange its effect.”

„…the Birdly experience is beautiful and extremely vivid. It is also the first one in which I felt like my whole body had been transported into the world I was in at that moment.”

“If you ever get the chance to experience Birdly®, don’t pass it up!”

Birdly® fulfills people’s ancient dream of flying.

Birdly® was born in 2013 as a Design Research project at the Zurich University of the Arts (ZHdK). With immersive technologies, Zürich-based company Somniacs creates an extremely vivid full-body experience that makes you instantly forget the mechanics and computer codes behind this spectacular apparatus, and enjoy the ultimate freedom of a bird and intuitively explore the skies. Since 2014, Birdly® has been presented at high profile shows such as Sundance Film Festival, Cannes Film Festival, Siggraph Vancouver, GDC San Francisco, CES Las Vegas, Future of Storytelling (New York) and SXSW (Austin, Texas). As one of the most acclaimed location-based platforms to date, Birdly® systems are installed at museums, aquariums, tourist sites, and VR -arcades around the world. In addition, Birdly® caters branded experiences for luxury, fashion, aviation and real estate industries.

At Fuorisalone and within the frame of the Design Switzerland exhibition at Teatro Litta, Birdly® invites visitors to experience Milan like never before in «Simulazione Milanese» a speculative design experiment over the skyline of Milan.

Don’t miss your opportunity to experience it!

Upcoming maintenance work

The application portal myprohelvetia will be updated from 1.1.-7.1.2024. Due to these changes, open applications must be finalized and submitted via the current online portal ( by the latest 23:59 on 31 December 2023. Until this date, the deadlines and criteria outlined in the current guidelines and calls for applications apply. New applications can be created and submitted in the application portal as of 8 January 2024.