Matchmaking is the art of linking up design and interactive media projects devised by creative minds with suitable investors, producers and publishers and so building partnerships.

Guidelines for successful matchmaking in the field can be found in the recently published «Matchmaking Cookbook», provided by Engagement Migros and Pro Helvetia,. The Cookbook aims to provide useful tips to organizers of matchmaking events.

As part of the «New models of collaboration – culture and economy» focus, Pro Helvetia continues to develop the matchmaking format in the field of interactive media and has been extending it to design.